The widespread outcry over Mat Cutts’ announcement that guest blogging was dead has seemed to die down as hard data shows that white hat guest posting is not only alive, but also one of the best link building techniques that companies can use. It helps companies increase their brand visibility, it contributes to brands and companies being perceived as experts in their field and attracts targeted traffic and content-hungry visitors to a client’s website. The issue is that many guest posting services are simply not offering white hat guest posting, but rather a tainted version aimed at creating immediate results without consideration for long-term effects. When done right, white hat guest posting helps companies:
- Build a slow but steady momentum of exposure
- Complete their branding and PR efforts by putting themselves in front of the right audience
- Acquire valuable, high-authority links that move rankings along for branded keywords
- Create variety within their link building profiles with the help of contextual links stemming from relevant blogs
- Increase their overall traffic by funnelling visitors from the guest posting sites towards the client’s website
- Create longstanding relationships with industry experts, bloggers, webmasters, customers and potential business partners
White Hat Guest Posting Services are About Quality
Guest posting has gathered a bad reputation on account of the countless spamming techniques that abuse this great link building technique. Our guest posting services are different for one essential reason: we deliver quality.
SEO experts have always emphasised the importance of one single, highly-authoritative link over a hundred low-quality links and search engine algorithms are getting better at recognizing a high quality blog post. With LSI search and Panda, you can be sure that Google’s algorithm can immediately spot subpar guest posts.
Unlike many other guest post service providers, we never target low-quality, spammy blogs. What we aim is to contact top tier publications with strict editorial standards and real columnist opportunities. One single link from such a publication is worth more than hundreds of links from low-end websites and blogs and this is how white hat guest posting should be done.
We also contact industry influencers with successful, self-run blogs that are gaining momentum: an early link on a tremendous website can mean a whole in the long run, especially since influencers will only feature the highest quality pieces on their websites.
White hat guest posting is all about manual outreach, real connections and stellar quality content. Our content gets social engagement and comments and all these queues are picked up by SERPs.
Contextual Relevancy with Guest Posting
The most relevant links pointing towards your website come from blogs and websites in your industry. Finding websites and blogs that are relevant to your brand and targeting your white hat guest posting efforts towards getting an article published on such websites will make a tremendous difference in your traffic and conversions.
Use Our White Hat Guest Posting Services to Grow Your Business!
Not sure how to use white hat guest posting for your blog? We’ve got you covered. Get in touch with us today and we’ll be more than happy to design a strategy that is fully tailored to your brand!